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STRATEGIC COMMUNICATIONS: NAVIGATING POLICY AND POLITICS IN A COMPETING INFORMATION ENVIRONMENT

The Building State Capacity and Productivity Center, Central Comprehensive Center, Great Lakes Comprehensive Center, Midwest Comprehensive Center, Northwest Comprehensive Center, South Central Comprehensive Center, and Southeast Comprehensive Center are hosting a convening on Strategic Communications on July 1-2, 2015, in Denver Colorado. The purposes of the convening are the following:

  • Frame the communication process as a critical strategy to accomplish agency priorities and major initiatives.
  • Share best practices regarding alignment of agency-wide communications processes to state education agency (SEA) strategic goals.
  • Connect SEA teams with national education, government, and private sector experts who can provide clear steps and facilitate discussions on how to create, implement, and institutionalize a strategic communications approach.
  • Provide tools for SEA leadership teams to use when developing and implementing strategic communications plans.
  • Identify technical assistance needs of SEA leadership teams in developing and implementing strategic communications plans, and in incorporating best practices into them.

VIDEO SERIES COMING SOON

Associated Documents

  1. Agenda
  2. Diane DeBacker Presentation
  3. Donna Richardson Presentation
  4. Framework
  5. Heather Zavadsky Presentation
  6. Information
  7. Notes (Today's Meeting Transcript)
  8. Participant List
  9. Pre-Reading: Benchmark and Best Practices Report
  10. Pre-Reading: Considerations for JFMCC
  11. Pre-Reading: Principles from DOD
  12. Pre-Reading: Solutions Issue 5
  13. Pre-Reading: Solutions Issue 5 Spreadsheet
  14. Presenter Biographies
  15. Purposes, Outcomes, and Outputs
  16. Reflections and Applications Notes Matrix
  17. Romanita Matta-Barrera Presentation
  18. Terry Holiday Presentation
  19. Working Lunch Visuals

The contents of this website were developed under a grant from the U.S. Department of Education and are intended for general reference purposes only. However, those contents do not necessarily represent the policy of the U.S. Department of Education or the Center, and you should not assume endorsement by the Federal Government. Some resources on this site require Adobe Acrobat Reader. This website archive includes content and external links that were accurate and relevant as of September 30, 2019.