This KnowledgeBase archive includes content and external links that were accurate and relevant as of September 30, 2019.
The Strategic Communications KnowledgeBase is an online resource to aid those leading or supporting communications in education in understanding the history, value, framework, planning, and execution of effective Strategic Communications to nurture and build strong relationships in education. Strategic Communications is essential to engage stakeholders and achieve goals at the state level. The elements, activities, and tasks in this KnowledgeBase are designed to better prepare communications professionals within state education agencies (SEAs) to plan for and respond to communication challenges and support implementation of education policy.
Task 1: Define Strategic Communications and understand its key principles
Guideline: As a complement to the definitions and descriptions provided by various sources, the National Comprehensive Centers Network Strategic Communications Collaborative provides this explanation of Strategic Communications:
"Strategic Communication reframes the communication process of an SEA as a critical strategy to accomplish agency priorities, major initiatives, and strategic goals." (C3/SC3 Strategic Communications Event)
This document offers numerous definitions for Strategic Communications ranging from the United States Government and Military, Wikipedia, and several educational institutions.
The Department of Defense outlines and provides detailed descriptions of nine principles of Strategic Communications in this August 2008 report.
This 2011 article from The World Bank responds to the questions:
- What, exactly, is strategic communication?
- How is it relevant for our work?
- Is it different from "communication" per se?
Oxford Bibliographies provides an educational definition and description of usage for the term “Strategic Communication.”
Heather Zavadsky - Establishing the Common Academic Language of Strategic Communication
Heather Zavadsky presents an overview of the framework for Strategic Communications from the Building State Capacity and Productivity Center (BSCP Center). She identifies key terms and concepts of state education agency (SEA) Strategic Communications. This 2015 presentation was made to SEA chiefs and communications teams during a Strategic Communications convening hosted by SC3, C3, and BSCP Center.
The contents of this website were developed under a grant from the U.S. Department of Education and are intended for general reference purposes only. However, those contents do not necessarily represent the policy of the U.S. Department of Education or the Center, and you should not assume endorsement by the Federal Government. Some resources on this site require Adobe Acrobat Reader. This website archive includes content and external links that were accurate and relevant as of September 30, 2019.