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Program Evaluation KnowledgeBase

This KnowledgeBase archive includes content and external links that were accurate and relevant as of September 30, 2019.

The Program Evaluation KnowledgeBase is an online resource aiding education professionals in understanding the basics of project evaluation in order to properly assess projects and programs. It is organized around three elements to assist educators with their program evaluation.

Task 1: Identify Target Audiences

Guideline: A communications message should be targeted to the needs of its audience. The evaluation team will interact with a range of audiences with different information needs. It must be cognizant of those needs when designing their message. The primary target audiences to plan for include funders, project staff and administrators, project participants or customers, community leaders, collaborating agencies, and others with a direct, or even indirect, interest in program effectiveness.



Checklist of Possible Stakeholders

A broad range of stakeholders should be involved in the improvement process. This checklist may help the improvement team identify stakeholders in its community.

Practical Tips

6 Steps to Decoding Your Target Audience

This link to the Forbes website offers practical tips for focusing communication efforts on target audiences.



Communications Plan Worksheet

This U.S. Department of Transportation worksheet from the "It All Adds Up to Cleaner Air" website identifies specific primary and secondary audiences for a communications plan. It may be a useful example for educators.

Alternate format: PDF