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Program Evaluation KnowledgeBase

This KnowledgeBase archive includes content and external links that were accurate and relevant as of September 30, 2019.

The Program Evaluation KnowledgeBase is an online resource aiding education professionals in understanding the basics of project evaluation in order to properly assess projects and programs. It is organized around three elements to assist educators with their program evaluation.

Task 2: Match Message Content with Audience

Guideline:Developing the message content is an essential element of every communication strategy. The evaluation team needs to be cognizant of the message they deliver to their target audiences. The resources provided assist them with developing their message.




Different Formats for Different Audiences

This document lists a number of different types of reports and suggests appropriate audiences for each report.

Practical Tips


Presenting to Difficult Audiences

Not everyone may be receptive to the message being conveyed. This document provides five recommendations for presenting difficult messages to audiences.

Soften the Blow of Bad News (site no longer exists)

This resource from offers some simple suggestions to help ease the pain of delivering of bad news such as explaining a school's improvement status.

Tip Sheet - Crafting Effective Messages

This Biodiversity Project document offers ten tips for crafting effective messages for communications plans.


This U.S. Department of Transportation worksheet from the "It All Adds Up to Cleaner Air" website identifies specific primary and secondary audiences for a communications plan. It may be a useful example for educators.

Alternate format:


Writing to Linguistically Diverse Audiences

Writing effectively for an audience with a wide variety of backgrounds is difficult. This page provides several resources to help writers craft their message to reach the widest possible audience.



Guidelines for Effective Public Engagement

This Education Leadership Toolkit document offers five guidelines for effective public engagement. The Education Leadership Toolkit was a project of the National School Boards Foundation under a grant from the National Science Foundation.