This KnowledgeBase archive includes content and external links that were accurate and relevant as of September 30, 2019.
The Strategic Communications KnowledgeBase is an online resource to aid those leading or supporting communications in education in understanding the history, value, framework, planning, and execution of effective Strategic Communications to nurture and build strong relationships in education. Strategic Communications is essential to engage stakeholders and achieve goals at the state level. The elements, activities, and tasks in this KnowledgeBase are designed to better prepare communications professionals within state education agencies (SEAs) to plan for and respond to communication challenges and support implementation of education policy.
Task 1: Define strategic communications and understand its key principles
guideline: as a complement to the definitions and descriptions provided by various sources, the national comprehensive centers network strategic communications collaborative provides this explanation of strategic communications:
"strategic communication reframes the communication process of an sea as a critical strategy to accomplish agency priorities, major initiatives, and strategic goals." (c3/sc3 strategic communications event)
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