This KnowledgeBase archive includes content and external links that were accurate and relevant as of September 30, 2019.
The Strategic Communications KnowledgeBase is an online resource to aid those leading or supporting communications in education in understanding the history, value, framework, planning, and execution of effective Strategic Communications to nurture and build strong relationships in education. Strategic Communications is essential to engage stakeholders and achieve goals at the state level. The elements, activities, and tasks in this KnowledgeBase are designed to better prepare communications professionals within state education agencies (SEAs) to plan for and respond to communication challenges and support implementation of education policy.
Task 2: Determine strategies and tactics to achieve purposes and objectives
In this task, you will have the opportunity to review specific strategies and activities used as part of a Strategic Communications approach. Some of these examples are artifacts of a strategy’s implementation, while others are descriptions of the strategy itself.