This KnowledgeBase archive includes content and external links that were accurate and relevant as of September 30, 2019.
The Strategic Communications KnowledgeBase is an online resource to aid those leading or supporting communications in education in understanding the history, value, framework, planning, and execution of effective Strategic Communications to nurture and build strong relationships in education. Strategic Communications is essential to engage stakeholders and achieve goals at the state level. The elements, activities, and tasks in this KnowledgeBase are designed to better prepare communications professionals within state education agencies (SEAs) to plan for and respond to communication challenges and support implementation of education policy.
Task 3: Explore Strategic Communications as it relates to educational policy
Guideline: In an educational policy sense, Strategic Communications is the process of aligning agency-wide communication processes to SEA strategic goals. SEAs are responsible for influencing implementation of educational policy by assisting large numbers of stakeholders with understanding and supporting those policies. Communication processes, such as generating broad stakeholder awareness of the policy and articulating the expected outcomes of the policy, can influence the degree to which the policy is implemented and supported. This task explores how SEAs and school districts have used communication processes as critical strategies to accomplish agency priorities and major initiatives.