This KnowledgeBase archive includes content and external links that were accurate and relevant as of September 30, 2019.
The Strategic Communications KnowledgeBase is an online resource to aid those leading or supporting communications in education in understanding the history, value, framework, planning, and execution of effective Strategic Communications to nurture and build strong relationships in education. Strategic Communications is essential to engage stakeholders and achieve goals at the state level. The elements, activities, and tasks in this KnowledgeBase are designed to better prepare communications professionals within state education agencies (SEAs) to plan for and respond to communication challenges and support implementation of education policy.
Task 1: Explore the benefits of Strategic Communications
Guideline: This set of resources explains why SEAs invest time and resources in a Strategic Communications approach and provides a few examples where communicating organizations actualized the promised benefits of this approach. Benefits range from a broadened base of support for critical policies to improved strategy design, improved initiative implementation, and increased savings or funds acquisition, all of which may lead to improved teaching and learning.
Resources