This KnowledgeBase archive includes content and external links that were accurate and relevant as of September 30, 2019.
The Strategic Communications KnowledgeBase is an online resource to aid those leading or supporting communications in education in understanding the history, value, framework, planning, and execution of effective Strategic Communications to nurture and build strong relationships in education. Strategic Communications is essential to engage stakeholders and achieve goals at the state level. The elements, activities, and tasks in this KnowledgeBase are designed to better prepare communications professionals within state education agencies (SEAs) to plan for and respond to communication challenges and support implementation of education policy.
Task 2: Track the implementation and key measures of impact of your plan (Respond and Improve)
This task considers the variety of metrics – both qualitative and quantitative – that SEAs may consider for monitoring in-process success of key messages as well as measuring the impact and outcomes of key messages long-term. Resources also provide pointers on how to report on the successes, challenges, and adjustment of key messages or communication strategies to decision-makers.