https://outreach.ou.edu/Educational-Professional-Development Parent Page: Educational & Professional Development id: 32086 Active Page: Explore major Strategic Communications functionsid:32097

Strategic Communications

This KnowledgeBase archive includes content and external links that were accurate and relevant as of September 30, 2019.

The Strategic Communications KnowledgeBase is an online resource to aid those leading or supporting communications in education in understanding the history, value, framework, planning, and execution of effective Strategic Communications to nurture and build strong relationships in education. Strategic Communications is essential to engage stakeholders and achieve goals at the state level. The elements, activities, and tasks in this KnowledgeBase are designed to better prepare communications professionals within state education agencies (SEAs) to plan for and respond to communication challenges and support implementation of education policy. 

Task 2: Explore major Strategic Communications functions

Guideline: This task invites you to explore some examples of the major functions often associated with Strategic Communications. In some cases, the resources included do not connect the function described to the organization's strategic direction, so it is not always possible to verify whether the organization was intentionally implementing Strategic Communications or just sharing good practices of communications, which an SEA may choose to use in a strategic way.

Resources

The contents of this website were developed under a grant from the U.S. Department of Education and are intended for general reference purposes only. However, those contents do not necessarily represent the policy of the U.S. Department of Education or the Center, and you should not assume endorsement by the Federal Government. Some resources on this site require Adobe Acrobat Reader. This website archive includes content and external links that were accurate and relevant as of September 30, 2019.